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Founded in 1992, Skechers USA, Inc. has grown from a small footwear company into one of the world's leading brands in lifestyle and performance shoes. The brand's name, Skechers, originates from the word "Skecher," meaning someone who is constantly on the move. This aligns perfectly with the company's mission to provide comfortable, stylish, and innovative footwear for people of all ages.
The story of Skechers
The breakthrough for Skechers came in the early 2000s with the introduction of their iconic Memory Foam technology. This innovation provided unprecedented comfort, quickly making Skechers a favorite among shoppers. By incorporating celebrity endorsements from stars like Britney Spears and Tony Romo, Skechers gained massive media attention and positioned itself as both a lifestyle and performance brand. A key factor in Skechers' growth has been its ability to diversify its product offerings. They now manufacture shoes for: Today, Skechers operates in over 170 countries with thousands of retail stores worldwide. Their commitment to comfort technology remains at the core of their product development. The Skechers Store Locator
Looking for the best deals and product highlights? Check out this comprehensive Skechers catalogue spreadsheet
Moving forward, Skechers continues to innovate with eco-friendly materials like recycled PET plastics in their Sustainable Collection
From Struggle to Success
The Skechers Experience Today
"Our goal has always been to create shoes that people love to wear. Whether it's for fashion, fitness, or function, we want every customer to feel comfortable and stylish." — Skechers Brand Statement
Popular Skechers Collections:
What the Future Holds
Year
Milestone
Fun Fact
2010
First $1 Billion revenue year
Romero – Restless skeleton spokes-character highlighted features nobody foresaw.